About the Job

The Content Manager is responsible for providing creative input by developing and managing (mainly) audiovisual content for placement on digital platforms and related communication channels to enhance timely customer engagement. The role shapes the audiovisual aspects of engagement across all media, including digital media (focus), traditional media, press, and more. This role works closely with the organization’s leadership to influence leadership positions within the industry.

Responsibilities

Provide art direction and creative direction on content produced.
Develop, launch and manage new campaigns that promote the organization and brand.
Form key relationships with content partners across social media platforms.
Undertake audience research.
Manage and facilitate social media communities by responding to social media posts and developing discussions.
Monitor, track, analyze and report on the performance of campaigns across digital media platforms using relevant tools.
Identify consumer trends to help with planning content campaigns.
Optimize content to encourage community interaction and engagement further.
Research and evaluate the latest tools and techniques to find new and better ways of measuring social media activity.
Recommend improvements to increase performance.
Set targets to increase brand awareness and increase customer engagement and loyalty.
Manage, motivate and coach junior staff such as social media executives or assistants.
Educate other staff on the use of content on social media and promote its use within the company (in-house roles).
Support crisis communications planning and management.

Requirements

A bachelor’s degree in a relevant discipline (public relations, journalism, communication, or marketing).
Postgraduate Diploma in Journalism.
Membership/Certification – Relevant PR bodies.
A minimum of five (5) years of progressive relevant experience in a communications, marketing or journalistic role.
Demonstrated expertise in public relations and release of information for publication.
Excellent communication skills: ability to write clearly and concisely and interact effectively with online communities.
Strong content creation skills: ability to draft engaging copy, create visually appealing graphics, and produce high-quality videos.
Analytical skills: ability to interpret data, identify trends, and make data-driven decisions.
Strategic thinking: ability to develop and implement effective content strategies, including partnerships.
Multitasking and time management skills: ability to effectively manage multiple projects and deadlines.
Knowledge of social media platforms and tools: familiarity with platforms like Facebook, Twitter, Instagram, and LinkedIn, as well as tools like Hootsuite and Buffer.